Asia Apparel provided on-site heat transfer printing for PULL & BEAR at Sunway Pyramid. As part of their PWP (Purchase With Purchase) program, customers personalized tote bags by selecting from a variety of exclusive designs, which were instantly applied using professional heat transfer technology. Our team delivered high-quality, fast printing on-site, allowing attendees to receive their customized merchandise immediately. This interactive activation enhanced customer engagement, promoted brand interaction, and created memorable experiences for PULL & BEAR shoppers.